Remembering Donald Shoup, A Longtime Friend to Transform

Donald Shoup, a UCLA professor and a leader in the movement for parking reform, died earlier this month. His work, including his 2005 book, The High Cost of Free Parking, had a big influence on Transform’s efforts to create sustainable communities with abundant, affordable housing. In turn, Shoup was a friend to Transform and an early supporter of our work around parking. 

When Transform launched our SPOT SJ initiative to make more efficient use of parking in San Jose, Shoup was one of the first to reach out and offer his support. He was a committed advocate who managed to stay on top of parking reform priorities nationally and was always available to lend his expertise.

Hear about Shoup’s research and vision in his own words here.

Saving the world, one parking spot at a time

Shoup’s work laid out clearly the negative effects of the abundant free parking found in many U.S. cities. Parking lots take up valuable real estate that could be used for housing, businesses, public amenities, or green space. 

Easy availability of free parking spots in particular induces driving, leading to congestion and pollution. An abundance of on-street parking also makes it difficult to build out networks of protected bike lanes and bus-only lanes, suppressing the number of people willing to opt for those more sustainable modes of travel. Parking structures that are islands surrounded by parked cars make neighborhoods less walkable and encourage driving. 

Shoup’s work started a revolution in how we think about and plan for parking. Since his book first came out, many California cities have reduced or done away with minimum parking requirements that made developers build excess parking capacity, making housing more expensive to build. State law has changed as well, reducing parking minimums for buildings near transit hubs.

Transform’s parking reform campaigns

Transform first connected with Donald Shoup when we released our 2002 report, Housing Shortage/Parking Surplus. He loved the cover of it and asked to use that photo of San Jose, and used it at many of his events.

In 2023, we published a report, Parking Revolution/Housing Solution, which shows how reducing parking minimums is key to solving California’s housing shortage. 

Our SPOT SJ project leverages new technologies to make better use of underutilized parking garages, freeing up street parking spots for civic space rather than car storage. A city full of parking spaces, most of which sit empty most of the time, is bad land use. Using apps to flex the use of existing parking throughout the day has the potential to revolutionize the way we build and think about public spaces.

Shoup was also a fan of Transform’s GreenTRIP tool, which shows ways that new developments can limit driving trips generated by the building.

We are grateful for Donald Shoup’s insightful writing and efforts to promote understanding of the negative effects of the parking glut on urban development. His legacy will live on in our work and the work of transportation and housing advocates around the world.

“Donald Shoup let his light shine and sparked countless thousands to his cause of transforming parking into anything else. He did this through ingenious edutainment, which is modeled by many effective disciples. He says he has to be funny before anyone will take parking seriously. Nothing could be truer. He clearly articulated how excess parking deeply exacerbates inequality and reliably gives us the asphalt-coated communities most of us actually don’t want. We will miss him deeply. He had always only the most wholehearted encouragement that you’d expect from the best professor and coach ever. We are so grateful to have his teachings recorded in many ways an

Ann Cheng, founder of Transform’s GreenTRIP program and Parking Reform Network board member.

San Jose Parking Survey Shows Business Support for Reform

In partnership with the San Jose Downtown Association (SJDA), Transform conducted a survey of local businesses on the topics of parking and transportation access. The results make it clear that San Jose business owners are excited about creative street uses and see the value in investing in them as a way to help support their businesses. 

The survey underscores the importance of the priorities of Transform’s work in San Jose. Our SPOT SJ project uses parking tech tools to make more efficient use of existing spaces, creating more vibrant streets, and then in term reducing the cost of housing, increasing transportation options, and reducing car traffic and GHG emissions.

Transform and SJDA collected responses from 52 local businesses, including restaurants, gyms, art galleries, real estate firms, and offices. We were able to glean concerns local business owners had about parking availability and collect input and ideas from owners about the benefits of creatively repurposing street space to entice customers to their businesses. 





Creative solutions to parking problems

While over half of respondents agreed that the amount of available on-street parking is an obstacle or problem to their business’s success, business owners also had many suggestions for how to tackle the issue. Over 80% of respondents were interested in more maps and data on parking availability downtown, highlighting the need for a resource like Parknav, which is an app that is intended to help guide users to available parking and show heat maps of available parking. In addition, 72% of respondents who indicated they were not aware that the city of San Jose has several managed parking garages expressed interest in promoting the ParkSJ resource.


Over half of the respondents agreed that parklets or outdoor eating areas, along with public plazas and additional plants and trees, would help their businesses succeed if they were able to use some space currently occupied by on-street parking. One business owner shared, “Our priority should be on making the walking and living experience world class. No one evangelizes the ease of parking, they evangelize the destination.”


It is clear business owners are key stakeholders in transitioning street parking to other uses that attract more people downtown. Transform and SJDA will continue to work with local business owners to help support their goals and, therefore, the vibrancy of downtown San Jose.

SJDA and Transform are collaborating on additional resources for local businesses to improve the transportation and street access experience for their customers, so stay tuned for future updates on how to implement parklets, landscaping, interactive signage, and community activation events to help San Jose and its local businesses thrive.

Reclaiming parking for printmaking

Park(ing) Day: Reclaiming Urban Space

Park(ing) Day, an annual event that asks us to rethink the ways we allocate street space, is September 20 through 22 this year. The day aligns perfectly with Transform’s SPOT SJ project, which uses innovative tools to better utilize parking spots, freeing up street parking for human-centered uses.

Parking, housing, and public space

The space we dedicate to car storage — parking — holds the key to solving some of California’s most pressing problems. As our 2023 Parking Revolution/Housing Solution report details, requirements to build parking spaces erode our ability to develop affordable housing. A parking spot can cost between $30,000 and $80,000 to build, significantly increasing the cost of an apartment or home. Plus, the easy availability of parking encourages more driving and thus drives the climate crisis.

In downtown San Jose, as in many other urban cores, many spots in parking garages sit empty for much of the day. Spots in residential buildings may be empty during the day when downtown visitors and shoppers could use them. Parking garages attached to office buildings may have extra space overnight, and so on. By sharing parking spaces among buildings, San Jose can provide enough parking for people who need to drive while freeing curb parking spaces for other uses. 

Our SPOT SJ project works with the City of San Jose and local building owners and developers, as well as parking finder apps, to allocate existing parking, reducing the need to build new parking spaces. In addition, this process can open street space for new bike lanes, transit-only lanes, transit stops, and other people-friendly uses that activate the streetscape and create a welcoming neighborhood people want to visit.

Parking spots reimagined

Park(ing) Day started in 2005 in San Francisco, when designers from REBAR took over a parking spot for a day. They fed the meter but, instead of parking a car in the spot, they set up chairs, creating a one-day, pop-up space. In the almost 20 years since the first Parking Day, the movement has spread around the world. It has gone from being an act of defiance to an exploration of the possibilities of urban space. Events are planned around the world for the 2024 observance.

Every day is Park(ing) Day

Park(ing) Day may have paved the way for curbside parklets, which exploded in popularity during the pandemic and have remained in many communities. The movement to reclaim street parking spots, which can take up a significant percentage of our shared civic space, continues to grow.

Transform’s SPOT SJ collaboration is a conduit for a creative reimagining of San Jose’s urban geography. Instead of car storage benefitting a small number of people, parking spaces can become urban oases, with much-needed seating and spaces for recreation or connection. Thinking beyond our parked-up environment opens new possibilities for car-free transportation and vibrant community spaces. We look forward to working with our partners to see a dynamic neighborhood reach its full potential.