Parking Costs Continue to Hold Back Housing Development in San Jose

Too many San Jose residents feel the crunch of high rents while seeing downtown sites sit empty. The City of San Jose’s Housing Department is working on a Cost of Development study (not yet released) and has begun to share some findings to shed light on why it remains so expensive to build homes in the city, especially the walkable, transit-oriented, and affordable housing our climate and communities urgently need.

Parking is a major contributor to high costs, which the draft study should give more weight to.

Parking spaces take up land, money, and construction capacity needed for living space

The study notes that podium and wrap apartment buildings (see photo above), which are the backbone of infill housing across the Bay Area, rely on structured or podium parking. Podium parking is a multilevel parking structure, usually on the lower levels of a residential building.



While these types of parking conserve space in dense urban settings, they add millions in costs before a single home becomes available. For a hypothetical podium building, parking accounts for roughly 3% to as much as 20% of hard construction costs, adding significant cost before a single home becomes available. For high-rise towers, structured and subterranean parking can represent a substantial share of total project costs, often tens of millions of dollars, making these projects especially sensitive to even small cost increases.

That cost has a ripple effect across the whole project. Developers must charge higher rents, build fewer affordable units, or not build at all.

The most climate-friendly housing types are not currently feasible to build

The study concludes that podium, wrap, and tower apartment buildings are not financially feasible in San Jose today, even before factoring in land costs. Townhomes and stacked flats pencil out, but these lower-density units cannot meet our housing or climate goals, and often create more car dependence. 

SPOT SJ data shows there are already roughly two parking spaces per resident in San Jose. We are not short on space to store cars—we are short on homes.

Parking requirements increase housing costs and reduce affordability

Parking structure costs are especially harmful for affordable housing. The more funding that gets absorbed by parking, the fewer homes that can be built for people.

The cost study confirms that fees and taxes can add as much as $72,000 per unit in some parts of San Jose. Parking is a major driver of these costs because it increases the size, complexity, and footprint of a project.

When land is scarce, smarter parking means more homes

Reducing parking frees up space on the ground: more street trees, safer sidewalks, protected bike lanes, and outdoor dining instead of more asphalt. This is how SPOT SJ imagines streets that serve people first.

The study finds that modest changes in development costs or rent levels could make midrise construction feasible again. Reducing the amount of costly structured parking is one of the most effective ways to achieve that. Even a 5-15% shift could unlock thousands of units in walkable neighborhoods. 

Parking reform is a powerful lever that’s within the city’s control at a time when interest rates, materials, and financing remain stubbornly expensive.

What comes next

There is no single solution to solve California’s housing crisis. But we do know one thing with certainty: we cannot afford to keep devoting so much space and money to storing cars instead of housing people.

San Jose has the chance to lead California in building for our communities and our climate. Reducing the amount of parking in new developments and modernizing our streets to prioritize equitable, accessible, active transportation choices are crucial steps toward more affordable, sustainable housing.

Walking with the Dead: Avenida de Altares

This year, Avenida de Altares brought together many parts of East San Jose in a way that felt both familiar and very new. The Mexican Heritage Plaza was full of families moving from one altar to the next. There were quiet moments, crowded moments, and a lot of joy in between. People stopped for face painting, food, the vendor market, and the big performance from Ozomatli that pulled everyone in. There was also a lot of excitement around the lucha libre matches, which added to the energy of the night.

Sustainable transportation to a cultural celebration

Transform worked with the School of Arts and Culture to support the event by gathering information about how people traveled and what barriers they experienced. Earlier in the year, we completed a walk audit and a focus group that gave us a clearer picture of the conditions around the plaza to support sustainable travel options.

One of the most meaningful parts of the event was the honorary altar for the MACSA Youth Center. The organization was an important part of the neighborhood for years, but the building was heavily damaged in a large fire earlier this year. Many people in the community shared stories about growing up with MACSA, attending programs there, or having a family member who did. There were many types of altars throughout the plaza, and the MACSA altar stood out as a place where people paused to remember and reflect. Photos of the fire and past MACSA programs helped tell the story, and the altar became a place where people talked about the loss and also the importance of keeping cultural spaces alive.

A welcoming space — despite ICE

In the days before the event, the community got a notice reassuring everyone that they were welcome and safe amid rising fears about ICE being active in the Bay Area. This message mattered. It shaped how people decided to attend, who chose to bring their families, and how long people stayed once they arrived. It reminded us that transportation choices are tied to trust and comfort, not only the physical conditions on the street.

Creating community and walkability together

There is still a long road ahead to make East San Jose safer and more accessible for walking, biking, and transit. The event itself showed what is possible when the community gathers in a place that feels like home. The challenge now is building a transportation system that supports that energy.

Over the next few weeks, Transform will review transit ridership data from the night of Avenida de Altares and compare it with that of the same period from last year. Once we have that information, we will share a short report and look at how travel patterns are changing over time and what that means for future events. The hope is to understand not only how people arrived this year but also what it will take to help more people choose to walk, bike, or ride transit in the years ahead.

What Equitable Community Engagement Looks Like at Mexican Heritage Plaza

In July, Transform — in partnership with the School of Arts and Culture (SOAC) at the Mexican Heritage Plaza in San Jose — hosted a day of listening, walking, and observing to prepare for an upcoming Valley Transit Authority Transit-Oriented Communities (TOC) grant-supported event. We brought together SOAC staff, board members, teaching artists, an individual who helped construct the plaza, and the chief of staff for Councilmember Peter Ortiz of District 5, representing a range of ages and abilities.

This work dovetails with our SPOT SJ work to help create more space for civic life in San Jose. For too long, cities have privileged car owners by sectioning off large portions of the available space on our streets for parking cars. This impoverishes our civic life, leaving little room for public amenities such as shared spaces for play, relaxation, impromptu performances, gatherings, and outdoor dining. 

The first step in reclaiming our public spaces is engaging with local residents and businesses to give them a voice in reimagining their neighborhoods. Our work to make San Jose’s Mexican Heritage Plaza and the Avenida de Altares event accessible by biking, walking, and transit centers on community. We don’t aim to force people not to drive to the event but rather to find the sustainable transportation options that will best serve them and spread the word with culturally appropriate messaging. Deep community engagement helps make lasting changes that continue to benefit residents after the event has passed.

Making transit messaging culturally appropriate

Our afternoon started with a focus group led by CERAC in collaboration with Transform’s team. Participants shared what matters most for transportation, housing, and community engagement. Top-line feedback included a hunger for clearer, more accessible outreach that centers diverse voices, and the need for strong cultural connections in transit messaging. 

Participants emphasized that outreach must be both multilingual and culturally rooted, with convenient formats and trusted messengers. They stressed the value of inclusive spaces where all feel welcome and empowered to participate.

In the afternoon, we conducted a walk audit around La Plaza, assessing the environment from many perspectives. Here are some key needs that stood out: improving the network of accessible pedestrian signals at key intersections around SOAC, adding more directional signage to guide visitors to the plaza, and increasing community awareness of city bike lockers (via BikeLink)—many participants did not previously know they existed.

Transform works to make sure no one — and no community — is left behind

Transform has a history of deep community engagement that brings forward the needs of community members who are often unheard. VTA’s initiative to bring Transform and SOAC into its messaging process is an excellent way to connect riders to the agency’s services.

When community voices aren’t heard, people lose out on valuable services that could make their lives easier. Riders may not know about a change in bus schedule or a closer transit stop if the information about this isn’t provided in their language, in a venue where they’re likely to see it, or in a culturally focused way.

Amenities such as bike lockers can seem like perks for “those people,” leaving whole communities shut out if they aren’t introduced to the process to get access. Sometimes this involves extra steps, like in-person events to sign people up for BikeLink and show them how the lockers operate. True community engagement can be time-consuming, and it’s sometimes messy but always worth it. 

These insights will inform how Transform and SOAC shape engagement and logistics for the upcoming Avenida de Altares event and other community events. Feedback from both the focus group and walk audit offers clear direction: build transit strategies that are physically accessible, culturally resonant, and actively visible. By taking these steps, we’re not just designing events — we’re creating meaningful, inclusive experiences that reflect the community’s voice and needs as we move forward with the VTA TOC grant and the CERAC partnership.

Myths About Parking Are Holding San José Back: Here’s What We Can Do About It

If you’ve ever driven in San José and thought, “There’s never any parking,” you’re not alone. But here’s the thing: it’s not true.

San José actually has an estimated 1.9 million parking spaces, which comes out to nearly two per resident. In the heart of downtown, city-owned garages typically sit just 30–50% full, even on weekdays. The issue isn’t a lack of parking. It’s how we’ve prioritized it over housing, businesses, and safer streets.

At Transform, through our SPOT SJ initiative, we’re working with community members to make more efficient use of existing spaces, create more vibrant streets, and reduce the cost of housing, starting with parking myths that undermine our city.

4 parking myths

Let’s dive deeper into four of the most common misconceptions about parking.

We don’t have enough parking.

Despite what it feels like, we have more than enough. Downtown garages like Market Street & San Pedro Square and the Convention Center sit around 40% full on average. The problem lies with our expectations and a lack of signage rather than actual capacity.

Free parking is free. 

It’s not. The cost of the overabundance of parking spots is passed on through higher rents, more expensive retail prices, and missed opportunities to build affordable housing or green space at a time of co-occurring climate and affordable housing crises.

Businesses need front-door parking to survive.

We routinely walk the length of a football field in a mall or Costco lot without thinking twice. There’s a sense of relief to being able to see your destination from where you park, even if you are walking farther than when you park a block or two away from your destination in a dense downtown. The quality of the walk to your destination also impacts the parking experience. A safe, shaded, and pleasant street can turn a stroll into an enjoyable part of the trip. When cities improve sidewalks and make streets more inviting, people are more willing to walk a block or two from parking.

Curbside space must be reserved for parking. 

Curbside spaces can be adjusted to serve different needs, such as outdoor dining, loading, or pickup and drop-off areas, particularly when parking demand is lower, like during certain seasons or off-peak hours. Smart curb management pilots, like the one launched by the San José Department of Transportation in 2024 with 800 monitored curbside spaces throughout downtown, are meant to provide a more accurate report of how much downtown parking is actually used, which will lead to more creative and flexible curbside uses that still allow businesses to thrive. Walkable and bikeable streets often increase foot traffic and retail sales, as we covered in our recent blog.

A new vision for land use in downtown San José

San José’s Downtown Transportation Plan gets it right. It lays out a vision to reduce car dependence and prioritize affordable, climate-friendly transportation. Rethinking how we manage parking is a key part of making that vision real.

This isn’t about blaming people who drive. It’s about making better use of the public space we all share so that everyone, regardless of how they travel, can access opportunity, breathe cleaner air, and enjoy a more connected city. Join us at SPOT SJ to be part of this important conversation and movement.

San Jose Parking Survey Shows Business Support for Reform

In partnership with the San Jose Downtown Association (SJDA), Transform conducted a survey of local businesses on the topics of parking and transportation access. The results make it clear that San Jose business owners are excited about creative street uses and see the value in investing in them as a way to help support their businesses. 

The survey underscores the importance of the priorities of Transform’s work in San Jose. Our SPOT SJ project uses parking tech tools to make more efficient use of existing spaces, creating more vibrant streets, and then in term reducing the cost of housing, increasing transportation options, and reducing car traffic and GHG emissions.

Transform and SJDA collected responses from 52 local businesses, including restaurants, gyms, art galleries, real estate firms, and offices. We were able to glean concerns local business owners had about parking availability and collect input and ideas from owners about the benefits of creatively repurposing street space to entice customers to their businesses. 





Creative solutions to parking problems

While over half of respondents agreed that the amount of available on-street parking is an obstacle or problem to their business’s success, business owners also had many suggestions for how to tackle the issue. Over 80% of respondents were interested in more maps and data on parking availability downtown, highlighting the need for a resource like Parknav, which is an app that is intended to help guide users to available parking and show heat maps of available parking. In addition, 72% of respondents who indicated they were not aware that the city of San Jose has several managed parking garages expressed interest in promoting the ParkSJ resource.


Over half of the respondents agreed that parklets or outdoor eating areas, along with public plazas and additional plants and trees, would help their businesses succeed if they were able to use some space currently occupied by on-street parking. One business owner shared, “Our priority should be on making the walking and living experience world class. No one evangelizes the ease of parking, they evangelize the destination.”


It is clear business owners are key stakeholders in transitioning street parking to other uses that attract more people downtown. Transform and SJDA will continue to work with local business owners to help support their goals and, therefore, the vibrancy of downtown San Jose.

SJDA and Transform are collaborating on additional resources for local businesses to improve the transportation and street access experience for their customers, so stay tuned for future updates on how to implement parklets, landscaping, interactive signage, and community activation events to help San Jose and its local businesses thrive.

The Latest from Transform

Stay informed on our work to create more equitable, just, and affordable housing and transportation in California.

Address:
1721 Broadway, Suite 201
Oakland, CA 94612

Get in Touch:
510.740.3150
[email protected]

© 2025 Transform. All rights reserved.