Transform recently completed a nearly yearlong process to create a strategic plan to guide our work for the next four years. When we started, despite the fact that I’d been running Transform for close to a year and our work was humming along, I still had many big questions about the organization:

The process of discovering the answers to these questions and creating our plan was fun, fascinating, and fruitful. The strategic planning team and I listened to dozens of perspectives — from staff members, board members, and many others who have been involved with Transform over the years, including funders, supporters, advocacy and community-based partners, and former staff and board members. 

We gathered information and opinions and synthesized and discussed the many perspectives we heard. Then we buckled down and thought deeply about all that we’d learned through this process, and also through doing our advocacy and program work. We considered the moment that we are in, which is so different from the last time we did strategic planning, two years before the pandemic began. We looked at the current challenges and opportunities we see in the Bay Area and California, homing in on what makes Transform special and how we can be most impactful in making change.

The result is a thoughtful mission, vision, and strategic plan that builds on Transform’s legacy of 27 years of working at the intersections — of climate and equity, transportation, housing, and land use. The Strategic Plan is live on our site, and I invite you to read it — it’s a pretty fun read, and concise to boot. 

I’ll be sharing some thoughts over the coming weeks in a series of blog posts about some of the themes of the strategic plan. I hope you’ll enjoy learning about our plan as much as we enjoyed creating it.